Guides
Start at the one that matches your week
Same guides as the blog, shelved by the problem instead of the date, so you can read the four about your thing and skip the rest.
Getting LinkedIn right
What to post, how often, and why the good ones you wrote went nowhere.
September 2, 2026 · 6 min read
Why your LinkedIn posts get no views
Eleven views on a post you spent an hour on. Here's what's usually behind it, and the fixes that change the number.
September 5, 2026 · 6 min read
How to write a LinkedIn hook that stops the scroll
The first line is most of the job. Six hook shapes that work, why they work, and the openers to cut on sight.
August 29, 2026 · 6 min read
What to post on LinkedIn when you've got nothing to say
The blank page isn't a creativity problem, it's an input problem. Five places to find something worth saying, without waiting to feel inspired.
August 31, 2026 · 5 min read
How often should you post on LinkedIn?
The honest answer to how often to post, why most advice gets it wrong, and how to pick a number you'll still be doing in six months.
September 3, 2026 · 5 min read
The best time to post on LinkedIn (and why it matters less than you think)
What the timing advice gets right, what it gets wrong, and the simple way to find your own best window instead of copying someone else's.
September 7, 2026 · 5 min read
LinkedIn profile or company page: which one should you grow?
Why a personal profile almost always beats a company page for a small business, and the one case where you want both.
Instagram and YouTube
Short video, carousels, and picking ideas before you waste a shoot on the wrong one.
September 12, 2026 · 5 min read
Why your reels get views but no followers
Fifty thousand views and eleven new followers. The gap has a cause, and it's usually one of four things.
September 10, 2026 · 5 min read
Which Instagram reels are worth learning from
A reel with a million views might teach you nothing. Here's how to tell a real signal from a lucky one.
September 11, 2026 · 5 min read
Carousels or reels: which one actually gets you clients?
Reels get you reach, carousels get you saved. Here's how to use both without doubling your workload.
September 13, 2026 · 6 min read
How to pick YouTube video ideas that actually get watched
Most channels die from bad ideas, not bad editing. How to choose topics before you spend a weekend filming the wrong one.
September 14, 2026 · 5 min read
Shorts or long form: which builds a personal brand faster?
Shorts get you found, long form gets you trusted. How to decide which to make first when you can't do both.
Reading the people ahead of you
How to work out what is working for them, so you stop guessing what to make.
August 20, 2026 · 5 min read
How to research your competitors on LinkedIn (without guessing)
A simple way to see what's actually working for the people ahead of you on LinkedIn, and turn it into posts of your own.
September 15, 2026 · 5 min read
How to read a competitor's YouTube channel for ideas
A channel page is full of information if you know what to look at. Here's what to read and what to ignore.
Turning attention into leads
The part most people skip, where views turn into names you can actually talk to.
September 16, 2026 · 6 min read
How to turn a personal brand into actual leads
Followers aren't a business. The bridge between attention and money, and the step most people skip.
August 24, 2026 · 4 min read
How to turn LinkedIn comments into leads
The people commenting on your competitors' posts are your warmest leads. Here's how to find them and reach out without being weird.
September 8, 2026 · 6 min read
How to get clients from LinkedIn without cold outreach
Cold messages have a terrible hit rate and they cost you your reputation. Here's the slower path that keeps working.
September 16, 2026 · 5 min read
What a lead magnet is, and how to make one people actually want
Most lead magnets get downloaded and never opened. What makes the difference, and how to build one in an afternoon.
Working with your own AI
How to get writing out of an AI that sounds like you and knows your numbers.
September 17, 2026 · 5 min read
Why generic AI content doesn't work, and what to do instead
The reason AI posts flop isn't the model. It's that the model is guessing, and so are you.
September 17, 2026 · 6 min read
How to use AI to write content that sounds like you
Generic AI writing has a smell everyone recognises. The two things that fix it, and neither is a better prompt.
August 27, 2026 · 5 min read
Connect your own AI to your content with MCP
What MCP is, in plain words, and why letting your own Claude or ChatGPT read your real data beats another AI writing tool.
Starting, and keeping going
How much time this really takes, and how to build something you will still do in March.
September 17, 2026 · 6 min read
How to build a content system you'll actually stick to
Motivation runs out in week three. What to put in place before that happens, so posting survives a bad month.
September 17, 2026 · 5 min read
How much time does personal branding actually take?
An honest breakdown of the hours, where most of them get wasted, and how to get it down to about two a week.
September 17, 2026 · 5 min read
Should you post on one platform or all three?
Spreading yourself thin is the most common way people stall. When to focus, when to expand, and how to do both without tripling the work.
Want them newest first instead? The blog has the lot in date order.