Track competitors on LinkedIn, Instagram and YouTube in one place

Yes. Kadenza lets you track creators and competitors on LinkedIn, Instagram and YouTube in one place and see which posts beat each account's usual results. You choose the people you want to learn from, and your own Claude or ChatGPT can use that research to help you write. It's a fit if you want to turn what you find into content for your own personal brand.

We make Kadenza, so we'll also explain when another option deserves a look. The key question is what you mean by tracking. You might want a view of other accounts' posts, or you might need help deciding what to make from what you see. A product that supports posting on a network doesn't necessarily offer competitor research on that same network. Check that part of the product separately.

Start with the people your buyers pay attention to

A useful research list starts with a shared audience. Pick creators whose readers ask about problems you help solve. They don't have to sell the same thing as you, and the biggest account in your field isn't always the one you'll learn the most from. Someone whose work is close to yours may give you a clearer view of the questions your next client could ask.

Look through a few posts before you add an account. Ask whether you'd be glad to have those readers find you. An account can get a lot of attention from people who will never need your help. That's fine for them, but it may make their success a poor guide for your own content. Our LinkedIn research guide goes deeper on choosing the right people.

Compare each creator with their own usual results

A large account may get more reactions than a small one on almost every post. That alone doesn't tell you which topic deserves a closer look. Kadenza shows which posts beat the author's own usual results, so you can spot a change within that person's work. Our outlier score guide explains this way of reading a post without getting lost in the size of the account.

Treat a strong post as a reason to read, rather than proof that the same idea will work for you. Ask what made it useful. Perhaps the writer showed how they solved a problem their readers know well. Perhaps the opening made a hard question easy to grasp. You can learn from that choice while bringing a different example from your own work. You still need to give your readers a reason to care.

Read each platform on its own terms

On LinkedIn, look at how the writer frames a work problem and what they add from experience. On Instagram, study what a viewer sees first and whether the point is clear without a long setup. On YouTube, look at the promise of the video and how the creator develops the idea. You're asking related questions across those platforms, but the answers may lead to different pieces of content.

Avoid treating a view on one platform as equal to a reaction on another. Instead, use each account's own past work as context and ask which topics deserve a closer look. A written post might help you find a strong question, while a video helps you understand how to explain it. Our guide to reading a competitor's YouTube channel is useful if video research is new to you.

Where Metricool fits

As of September 2026, Metricool supports competitor analysis for Facebook, Instagram, Bluesky and Twitch on free and paid plans, while YouTube and X need a premium add-on. Its competitor view includes other accounts' followers, likes, recent posts and interactions, as of September 2026. It deserves a look if your research spans those networks and you also handle content for several brands.

As of September 2026, Metricool lists LinkedIn among its supported networks, but the checked competitor-analysis details don't establish LinkedIn competitor tracking. Ask about that exact need before buying it for this question. We wouldn't treat general LinkedIn support as proof. As of September 2026, Metricool also offers a free plan, so it may be a better starting point if its confirmed research coverage matches the accounts you want to study.

A library and a chosen list serve different jobs

As of September 2026, Taplio offers a ranked library of LinkedIn posts for inspiration, which its checked description presents as a broad post library rather than tracking a list of named competitors. That's worth considering if you want a wider place to browse for writing ideas. You may care more about finding a useful example today than following the same group of people over time.

As of September 2026, Supergrow's Engage feature lets you build feeds of chosen people so you can join conversations, but its checked feature page doesn't describe tracking named competitors' content results. It's worth a look when keeping up with people on LinkedIn is your main job. If your question is which of a creator's posts beat their normal results, ask to see that exact view in any product you're weighing.

Turn what you found into something you can say

In Kadenza, you can let your own Claude or ChatGPT work from the creator research. A useful brief is: "Show me a topic from the people I track that could help my readers. Explain which posts support the idea and ask me for an example from my work before you draft." That gives you a reason for the topic and room to add something that belongs to you.

Read the source posts and choose the question you can answer honestly. If a creator wrote about a hiring mistake, you might have a lesson about how you set expectations with a new client. Keep the part that made the question useful, then write from your own experience. Don't borrow another person's story and present it as yours. The research should help you notice a need you can speak to.

Decide whether the research will change your next post

Kadenza costs $117 a month, or $840 a year at the founding price for the first 50 members, while available. It puts this research beside your own content and calendar, with guides that can turn interested readers into email leads. It makes sense when you want to act on what you learn across LinkedIn, Instagram and YouTube. If you're only curious about another account now and then, you may prefer to keep reading it yourself.

Start with a clear question for your research, then use the answer to make one piece of content you can stand behind. After it goes out, review your own results and what readers said. Keep the creators who help you think more clearly, and revisit the ones whose audience no longer fits yours. The value comes from what you learn and choose to make with it.