Glossary
What is thought leadership? Without the buzzword
Posts that share your own view on your field, so people come to you for how to think about it.
Strip the jargon and thought leadership is simple: you share how you see your field, and enough people find it useful that they start coming to you for your view.
What it looks like
A clear opinion with a reason behind it. A story from your own work that taught you something. A mistake you see clients make and what to do instead. Posts like these show judgement, which is what people pay for.
What it isn't
Repeating what everyone in your field already says. If your post could carry anyone's name, it isn't yours yet. Add the story, the number or the opinion only you have.
Where to start
Write down your takes, the things you believe that some people in your field disagree with. Each one is a post. Kadenza keeps them in your Personality so your own AI can draw on them, and why generic AI content doesn't work explains why that matters.