Glossary
What is social proof? And how to use it in your posts
Signs that other people trust you, like results, reviews and who follows or comments.
Social proof is evidence that other people already trust you: client results, kind words, the people who comment on your posts, the numbers behind your work. It lowers the risk for someone deciding whether to listen to you.
Show it inside a story
"We helped a client double their leads" reads like a brag. A short story about that client's problem, what you changed and what happened reads like a lesson, and it carries the same proof.
Be specific and true
A real name (with permission) and a real number beat a vague claim every time. Never round a number up or borrow someone else's result.
Let it build
Every useful post adds a little. Comments from people in your field, people asking for your guide, clients sharing your work: it adds up to a reason to trust you.