Glossary
What is a lead magnet? And what makes one people actually want
A small useful thing you give away so somebody hands you their name and email in exchange.
A lead magnet is a trade. You give somebody something genuinely useful, they give you their email, and now you can talk to them again without paying a platform for the privilege. That is the whole idea.
What makes a good one
It solves one small problem all the way, and it does it fast. A checklist somebody can use in ten minutes beats a forty page ebook every time, because nobody finishes the ebook and finishing is the bit that makes them trust you.
Where most of them go wrong
They are about you. A tour of your services is an advert wearing a hat, and people can smell it before they click. Write down the question your buyers keep asking in your comments and answer that instead.
How it connects to your posts
The magnet is the bridge between a post somebody liked and a conversation you can actually have. Without it, a good post just leaves and never comes back. There is a full walkthrough in what a lead magnet is, and how to make one people actually want.