Glossary
What is a ghostwriter? And when one helps your personal brand
Someone who writes posts that go out under your name.
A ghostwriter writes the posts and you publish them as yours. Lots of busy founders and executives use one, and readers usually can't tell when it's done well.
When it helps
When you have the ideas and the stories but not the time to write them up. A good ghostwriter interviews you, keeps your words and shapes them into posts.
When it hurts
When the posts stop sounding like you. People notice a voice that changes overnight, and posts with no real stories in them read like everyone else's. The fix is the same as for AI writing: start from your own words.
Your own words, on file
Whoever writes for you, give them your stories, your opinions and the way you talk. Kadenza keeps that in your Personality, so your own AI or a person working with you starts from you every time.