Glossary
What is repurposing content? And how to do it well
Turning one piece of content into others, like a video into posts or a post into a carousel.
Repurposing is getting more out of what you already made. A long video becomes a few posts, a post becomes a carousel, a podcast answer becomes a short clip.
Why it works
Most people only see a small part of what you post, so the same idea in a new format reaches new people. And it saves you from starting from a blank page every time.
Fit each platform
Repurposing well means rewriting for where it's going. A LinkedIn post needs a strong first line, a reel needs a hook in the first seconds, a carousel needs one idea per slide. Carousels or reels for getting clients compares two of them.
Start from what worked
The best things to repurpose are your own posts that beat your usual. They've already shown the idea lands.