What it does
An Instagram competitor analysis tool for reels and carousels
Add up to 50 Instagram accounts you choose and Kadenza shows which of their reels and carousels did far better than their own usual. You get the caption, the views, the likes and the comments in one place, plus the words spoken in the reel when you ask for them.
On Instagram, the account with the biggest following isn't always the one to learn from. A reel with 40,000 views is a flop for one creator and a breakout for another. What you want is the reel that beat that person's own normal, because that's the one where the idea or the hook landed.
Reels and carousels, side by side
Pick up to 50 accounts. Kadenza keeps their reels and their carousels apart, because they win for different reasons. Reels are sorted by views, carousels by how people reacted, and each one carries an outlier score, so 3× means three times that account's usual.
The words, not just the numbers
For a reel you want to study, ask for the transcript and read what was said, line by line. For a carousel, you can read every slide. That's usually where the lesson is: the first three seconds of the reel, or the second slide that made people swipe on.
Turn a winning reel into your own
Copy the post code into your own Claude or ChatGPT and ask for your version, in your words, for your audience. Your AI can read the reel's transcript, its numbers and your Personality in Kadenza, so you get a script that starts from a proven idea and still sounds like you. Our guide to reels worth learning from shows how to pick them.
When it fits
It fits if you make reels or carousels for your own brand and want a clear answer to "what should I make next?". If you only post now and then, you can start with a handful of accounts and add more as you go.