Case study
How founder John Peslar got 10,400+ comments asking for his guides on LinkedIn
Founder of LaunchpadFast, about 63,000 followers on LinkedIn
10,400+
comments asking for a guide
13 documented posts, Jun 30 to Aug 16, 2026
Here's a LinkedIn lead magnet case study, with the screenshots to prove it. John Peslar runs LaunchpadFast and builds sales tools, and he has about 63,000 followers on LinkedIn. Across 13 documented posts from June 30 to August 16, 2026, people left 10,400+ comments asking for one of his guides, and his best post drew 3,175 comments on its own.
Where he started
Every customer John gets starts with a free guide, so his LinkedIn posts are the front door to his whole business. He already knew what worked for him, and he had a strict standard for how every post should read and look.
What he needed was someone who could run the whole week to that standard, every week, so he didn't have to check every line himself.
What was done
Afaq ran John's weekly content engine for about eight weeks, starting the week of June 30, 2026. Each week began with reading what was working, on John's own posts and across his space, and that turned into a plan for the week that John signed off on before anything got built.
Then came the hooks and the posts, the images and the guides. Sixteen lead magnets were built or rebuilt along the way, from short prompt packs up to a full written manual.
Every post was scheduled and then checked again once it went live, so nothing was left to hope. That came to more than fifty posts on John's own feed, one a day, week after week.
The results
10,400+
comments asking for a guide
13 documented posts, Jun 30 to Aug 16, 2026
3,600+
reactions on the same posts
13 documented posts, Jun 30 to Aug 16, 2026
3,175
comments on his best post, with 1,291 reactions
13 documented posts, Jun 30 to Aug 16, 2026
16
lead magnets built or rebuilt
About 8 weeks, Jun 30 to Aug 16, 2026
50+
posts on John's own feed, one a day
About 8 weeks, Jun 30 to Aug 16, 2026
About 8
weekly cycles, run start to finish
About 8 weeks, Jun 30 to Aug 16, 2026
10,400+ comments asking for a guide
That's across the 13 posts we have screenshots for, and the same posts picked up about 3,600 reactions too. Each of those comments is someone putting their hand up for one of John's guides.
3,175 comments and 1,291 reactions on his best post
It gave away a full set of sales skills as a free guide, and it's the one people asked for most.
16 lead magnets built or rebuilt
Each guide was made to match what its post promised, from a short prompt pack up to a full written manual.
50+ posts on his own feed, one a day
Each one was planned, written, designed and checked once it went live, week after week, to John's own standard.
This was done-for-you work by Afaq and his team. Your results depend on your niche, your content and your effort.
How you'd do this with Kadenza
Kadenza is the app Afaq built from the way he runs this work. Here's what was done for John, next to the part of the app that does the same job for you.
What was done for her
Read what was working on John's posts and across his space, every week.
What Kadenza does for you
Kadenza keeps reading the people you follow and shows you what beat their own usual.
What was done for her
Planned each week and wrote the hooks and the posts in John's voice.
What Kadenza does for you
Ask your own AI, like Claude or ChatGPT, for this week's best shape, and it writes the post for you.
What was done for her
Scheduled a post for every day of the week and checked each one once it went live.
What Kadenza does for you
One calendar for LinkedIn, Instagram and YouTube, and nothing goes out unless you put it there.
What was done for her
Built 16 guides for the people who asked for them in the comments.
What Kadenza does for you
Make a guide once. People who want it get it, and you get their name and email.
Want it done for you, the way John had it? That's the Done-For-You plan, and it's the same service he got, run by Afaq and his team. You can see it in the pricing section.
If you'd rather run the same weekly loop yourself with the app, that's the DIY plan, and if you want us to set it up with you first, that's Done-With-You. Both are in the pricing section too.
Pick the way that fits you
Do it yourself with the app, have us set it up with you, or have us run it for you.