Case study
How keynote speaker Jason O. Harris got a booking system built from scratch
Professional keynote speaker who gives 30 to 40 keynotes a year
Built from scratch
keynote booking quiz and system
Since January 2026
Here's an early keynote speaker marketing case study. Jason O. Harris is a professional keynote speaker who gives 30 to 40 keynotes a year. Since January 2026, Afaq and his team have built him a keynote booking quiz and the booking system behind it, so event planners who like what they see have a simple next step. It's early, so there are no growth numbers to show yet. What's here is what was built.
Where he started
Jason was already a busy speaker, and a lot of his bookings came from his good name and from people who'd heard him speak before. What he didn't have was a simple next step for an event planner who found him and liked what they saw.
He also had no plan for showing up online, so more planners could find him in the first place, and he wanted someone to own that plan while a team did the making.
What was done
Afaq started working with Jason in January 2026 and built his keynote booking quiz from scratch, with the booking system behind it. A planner takes a short leadership quiz, gets a feel for how Jason thinks, and always has somewhere to go next.
Then came a plan for his organic content, starting from zero, and a team that makes that content under Afaq's direction. Jason gets to keep doing the part only he can do, which is get on stage and speak.
Where it stands
The booking system is live. His organic content is still being built, so it's early, and there are no growth numbers to show yet. This page will show them once there's something real to show.
The results
Built from scratch
keynote booking quiz and system
Since January 2026
Live
booking system taking inquiries
2026
From zero
a plan for his organic content
Since January 2026
In place
a team making his content, run by Afaq
Since January 2026
A keynote booking quiz, built from scratch
It opens with a short video from Jason and a two-minute leadership quiz, so a planner gets to know him before they ever reach out.
A result that points to the next step
Everyone who finishes gets a leadership score and a short read on where they stand, and his keynote workbook is on its way to their inbox.
His organic content, starting from zero
There's a plan for what he posts and a team that makes it under Afaq's direction. It's early, so there's nothing to count yet.
Working together
This was done-for-you work by Afaq and his team. Your results depend on your niche, your content and your effort.
How you'd do this with Kadenza
Kadenza is the app Afaq built from the way he runs this work. Here's what's being done for Jason, next to the part of the app that does the same job for you.
What was done for her
Made a plan for his organic content, starting from zero.
What Kadenza does for you
Kadenza keeps reading the people you follow and shows you what beat their own usual.
What was done for her
Directs a team that makes his content.
What Kadenza does for you
Ask your own AI for this week's best shape, and it writes the post or the whole script to shoot.
What was done for her
Built a quiz that gives interested event planners a simple next step.
What Kadenza does for you
Make a guide once. People who want it get it, and you get their name and email.
Want it done for you, the way Jason has it? That's the Done-For-You plan, and it's the same service he's getting, run by Afaq and his team. You can see it in the pricing section.
If you'd rather run it yourself with the app, that's the DIY plan, and if you want us to set it up with you first, that's Done-With-You. Both are in the pricing section too.
Pick the way that fits you
Do it yourself with the app, have us set it up with you, or have us run it for you.