Case study
How strength coach Charlotte Hazelwood got 18.4 million Instagram views in 90 days
Strength and mobility coach for women, with 530K followers on Instagram
18,472,315
Instagram views, all organic
Feb 9 to May 9, 2026
Here's how a fitness coach grew on Instagram, with the screenshots to prove it. Charlotte Hazelwood coaches women on strength and mobility, and she has 530K followers on Instagram. From February 9 to May 9, 2026 her posts got 18,472,315 views, all organic, and 71% of those views came from people who didn't follow her yet.
Where she started
Charlotte was already great on camera and people wanted what she was teaching. What she didn't have was someone to own the plan behind it, so the ideas, the scripts, the brand and the team all ran through her, and there's only so much of one person to go around.
She wanted to spend her time on camera and with her clients, and hand the thinking about what to post, and why, to somebody she could trust.
What was done
Afaq started working with her in September 2025 and took over the plan behind her content. He studied the coaches ahead of her and went back through two to three years of her own posts to find what her audience kept coming back for.
From that came a clear brand, a steady run of ideas and scripts for Instagram and YouTube, and a team that edited and posted under his direction. Charlotte got to do the part only she can do, which is show up and coach.
Once the content was working, the next job was turning all that attention into people she could actually talk to. So Afaq built her two quiz launches, and each one gave her audience a simple next step and gave her a list of people who wanted her help.
The results
18,472,315
Instagram views, all organic
Feb 9 to May 9, 2026
7,918,916
accounts reached, up 85.5%
Feb 9 to May 9, 2026
711,299
Instagram interactions
Feb 9 to May 9, 2026
71%
of views from people who didn't follow her yet
Feb 9 to May 9, 2026
25,722,530
YouTube views on a new channel
May 17, 2025 to May 16, 2026
+25.7K
YouTube subscribers, 27,883 in total
May 17, 2025 to May 16, 2026
931 and 808
quiz sign-ups, one launch each
Two quiz launches
18,472,315 Instagram views in 90 days
None of it was paid, and 71% of those views came from people who didn't follow her yet, so her posts kept finding new people.
711,299 interactions in the same 90 days
People didn't just scroll past. They liked, saved, shared and commented.
The reels behind it
Honest talk about the fitness world, simple mobility drills and everyday life, in the same voice from one post to the next.
25,722,530 YouTube views on a new channel
The channel started from zero, gained 25.7K subscribers and ended the year at 27,883.
931 and 808 sign-ups from two quiz launches
Each one is a real person who finished her quiz, and the second launch peaked in about three days.
Working together
This was done-for-you work by Afaq and his team. Your results depend on your niche, your content and your effort.
How you'd do this with Kadenza
Kadenza is the app Afaq built from the way he runs this work. Here's what was done for Charlotte, next to the part of the app that does the same job for you.
What was done for her
Studied the coaches ahead of her and the posts that beat their usual.
What Kadenza does for you
Kadenza keeps reading the people you follow and shows you what beat their own usual.
What was done for her
Wrote a steady run of ideas and scripts in her voice.
What Kadenza does for you
Ask your own AI, like Claude or ChatGPT, for this week's best shape, and it writes the post or the whole script to shoot.
What was done for her
Planned and posted her content on Instagram and YouTube.
What Kadenza does for you
One calendar for LinkedIn, Instagram and YouTube, and nothing goes out unless you put it there.
What was done for her
Turned the attention into a list of people who wanted her help.
What Kadenza does for you
Make a guide once. People who want it get it, and you get their name and email.
Want it done for you, the way Charlotte had it? That's the Done-For-You plan, and it's the same service she got, run by Afaq and his team. You can see it in the pricing section.
If you'd rather run it yourself with the app, that's the DIY plan, and if you want us to set it up with you first, that's Done-With-You. Both are in the pricing section too.
Pick the way that fits you
Do it yourself with the app, have us set it up with you, or have us run it for you.